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Why we photograph every stone lot

Driftwood & Wood

Hardscape is the one part of this hobby you cannot buy by specification. Two crates of seiryu from the same quarry, in the same week, can be entirely different materials to work with. Yet almost every online listing shows one styled aquarium, photographed once, used for years.

The problem with the styled shot

A styled photograph tells you what a talented aquascaper did with twelve kilos of good stone. It does not tell you what twelve kilos of the stone you are about to receive will look like. Customers order the photograph, receive the crate, and discover that the grain runs the wrong way or that half the pieces are chips.

What we do instead

Every lot is spread on a grey mat under two 6500 K panels, shot straight down, and uploaded with the weight and the date. No styling, no backlighting, no scape. You see the actual pile.

It is a slower way to sell. Our conversion rate on the stone section is lower than a competitor’s styled gallery, and we are fine with that, because our return rate is close to zero.

How to read a flat-lay stone photo

Look for faces. A piece with one large flat face and one broken edge is worth more than a piece twice the size that is round all over.

Count the chips. Fresh white breaks are recent damage; weathered edges are not. Only one of those matters.

Judge the spread. If every piece in the photo is the same size, the lot was not sorted. A useful crate has two or three large anchors and a lot of small filler.

Ask for the photograph of your lot

If you are buying more than 20 kg, write to us before ordering and we will send a photograph of what is currently on the shelf, with a tape measure in frame.

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